Google My Business Profile Optimisation Services

Keep your business information accurate, complete and useful for customers searching on Google.

Support for your Google Business Profile

Google My Business is now called Google Business Profile. Our profile optimisation service reviews the listing’s information and presentation, identifies relevant improvements and helps maintain the details customers depend on. Eligibility and the business’s actual location or service arrangement need to be considered before changes are made.

For an eligible Dubai business, accurate location and service details matter more than listing every district. We review the real address or service area, whether that is in Deira, Bur Dubai, Al Karama, Al Barsha or another area. We do not recommend extra profiles or addresses just to target more neighbourhoods.

What’s included

Profile review

Review the existing information, presentation, account access and relevant eligibility considerations before planning changes.

Business details

Check the business name, contact details, hours and website link against the information the business actually uses.

Categories and services

Review the categories and service information so they accurately describe the business. Selections should reflect the offer rather than unrelated search terms.

Content guidance

Review descriptions, photos and applicable updates so the profile remains useful. Assets and factual details come from the business or an agreed production scope.

Review-response guidance

Help your team respond professionally to genuine customer feedback. Response responsibilities and any ongoing support are agreed in the scope.

Performance review

Review available profile interactions and explain what they represent. The aim is to understand activity and identify useful improvements.

Profile access and ongoing updates

Your business should retain ownership and control of its profile. We agree the access needed for the work and who maintains changing information such as hours, services and photos. Verification and platform decisions remain subject to Google’s processes.

Appropriate access while your business retains control.

Approved updates to business information.

Clear responsibilities for ongoing changes and responses.

How we work

Review the profile

Check the listing, information and relevant eligibility.

Agree changes

Explain the recommended updates and required inputs.

Update information

Make the approved changes within the agreed scope.

Maintain and review

Review activity and plan useful future updates.

When you need broader SEO

A business profile and a website support different parts of the customer’s search. If service pages, local content or other business listings need attention, we identify that work as part of the SEO discussion. Profile-only work should not be confused with a complete website SEO engagement.

Profile work focuses on the Google listing.

Website and local-content work sits within SEO.

The proposal makes the boundary between those scopes clear.

Frequently asked questions

Is Google My Business the same as Google Business Profile?

Yes. Google Business Profile is the current name for the service previously called Google My Business. GMB is still a commonly used abbreviation. This page covers reviewing and improving that business listing, rather than managing Google Ads.

Is my business eligible for a profile?

Eligibility generally depends on serving customers in person at a genuine location or travelling to customers, subject to Google’s guidelines and exceptions. An online-only business does not become eligible simply by targeting a city. We review the situation before recommending profile work.

Will I retain ownership of the profile?

Your business should retain primary ownership and control. We agree the appropriate management access for the work rather than require you to give up ownership. Your team also confirms the business information and approves relevant changes.

What information and access do you need?

We start with the profile link, accurate business details, actual hours and services, and suitable photos. The work may also require appropriate management access. We explain the inputs and any verification steps after reviewing the profile.

Does this guarantee a Maps position?

No. Local visibility depends on factors including relevance, distance and prominence, and Google controls its systems. Accurate information can improve the usefulness of the profile, but adding neighbourhood names or changing a service area does not guarantee a Maps position.

Let’s review your business profile

Send your profile link and explain the information or visibility issues you want help with.