Meta Ads Management Services

Reach potential customers through Facebook and Instagram campaigns, with planned creative, ongoing testing and clear reporting.

Advertising planned around your business goals

Meta ads management involves planning, launching and reviewing paid campaigns on Facebook and Instagram. We begin with your offer, the people it is relevant to and the action you want them to take. Campaign settings, ad creative and the destination should support that same goal.

For campaigns aimed at Dubai customers, we discuss the areas your business can realistically serve. Audience planning might distinguish professional enquiries around Business Bay and DIFC from retail or service enquiries around Al Barsha and Deira. The targeting approach depends on the offer and the options available in the account.

What’s included

Campaign planning

Review your offer, audience and intended customer action before recommending a campaign structure. We identify what needs to be ready before launch.

Account review and setup

Review the existing account or plan the setup required for the agreed campaigns. Your business should retain control of its accounts and advertising spend.

Ad copy and creative

Prepare the messages and creative assets included in the proposal. Formats and production requirements are agreed around the campaign placements.

Campaign management

Review campaign delivery, spending and performance, then make informed adjustments. Budget changes are handled within the agreed arrangements.

Testing and reporting

Compare relevant variations and explain what the data supports. Reporting separates delivery measures from customer actions where tracking allows.

Before your campaign goes live

An advertisement is only one part of the customer journey. We review the offer, the destination and the measurement requirements so people have a clear next step after clicking. Any website development or advanced tracking work is identified in the scope.

Offer: a relevant message and a clear customer action.

Destination: the website, form or other agreed enquiry route.

Tracking: the events and access required to measure the campaign.

How we manage your campaigns

Agree the plan

Confirm goals, audience, scope and budget arrangements.

Prepare and check

Prepare ads and review the destination and measurement setup.

Launch

Launch the approved campaign and check delivery.

Test and improve

Review available data and adjust the agreed campaign work.

Your budget and management scope

Advertising spend is separate from the management fee unless your written proposal says otherwise. We define the included campaign work, creative production and reporting. If new landing pages or additional assets are required, those costs and responsibilities should be clear before work starts.

Advertising spend and management fees shown separately.

Creative and tracking responsibilities agreed before launch.

Reporting focused on the intended customer actions.

Frequently asked questions

Is advertising spend included in your fee?

Advertising spend and agency management fees are separate items unless a proposal explicitly combines them. Your proposal will explain the arrangement, what is included and how the advertising budget is paid.

Can you take over existing campaigns?

We can review an existing account before recommending changes. The review considers campaign setup, available performance data, creative and the customer journey. We then agree the scope and access needed for management.

Do you create the ad images and videos?

Ad copy and creative can be included, with the formats and quantities set out in the proposal. New video production or more extensive design work is scoped according to the brief. You can also provide suitable assets you have permission to use.

How will enquiries and sales be tracked?

Measurement depends on the destination and the tracking your business has available. We review the required events and access, and clarify any setup work. Platform reports and your own customer records may differ, so we explain what each measure represents.

What affects the campaign budget?

The offer, audience, market competition, creative requirements and campaign goals all influence planning. A campaign serving a defined part of Dubai may need a different approach from one addressing a wider market. We recommend a scope after reviewing the brief rather than promise a fixed number of leads.

Let’s discuss your next campaign

Tell us about your offer, target audience and intended budget so we can assess the campaign requirements.